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The 21 st century is the era of globalization and to achieve success in the world of globalization everyone emphasizes on strong communication. It is essential to have strong corporate communication skills to thrive in success in any business these days. Thus, organizations hire professionals that have certification in this field or mass communication received from a renowned corporate communication institute . If you are in pursuit of a successful career, you must check this out to know the scope and opportunities with strong skills in corporate communication. What is Corporate Communication? To identify shining corporate communication career opportunities, you must want to know what it is actually. It is an approach to communicate internally and externally about the company values, offerings, messages, etc. in a positive manner. It also includes orchestrating a positive brand image of the company with strong corporate communication. The corporate communication includes c

PR stands for Public Relations and it is indeed becoming one of the best career options. Anyone can make a career in public relations and get a handsome salary and many other perks. If you are not really aware of PR as a career option, read on. What is PR? Before delving deeper to know more about the career benefits of becoming a PR specialist, it is necessary to understand what public relations mean. The job of a PRO (Public Relationship Officer) is to make important contacts and build a strong relationship with them. The aim of a PR specialist is to keep maximum business channels alive to cultivate more business opportunities. What is the role of a Public Relations Specialist? The PR specialist always stays in a crucial position as they are one of the driving factors in the companies. This is the reason people choose to make a career in public relations. They are responsible for the public image of the company. They not only generate more business but also establish th

There are many forms of advertising and to successfully reach your targeted audiences, it is necessary to define the advertising methods and platforms to be used. To maximize returns, you need to choose the platform that can let you reach a larger segment of audiences multiple times and that also at cost-effective rates. Being creative with your ad material can help you increase your reach and engagement as well as you will be succeeded in leaving a long-lasting impression on your audiences. To choose the best advertising method, we have briefed the Top 6 Forms of Advertising: 1. Online There are many online channels such as website, blog , etc., which provides an affordable way to advertise your offerings. You can improve your search engine rankings or run paid ad campaigns to increase the reach of the marketing message. It also lets you measure the effectiveness of your campaigns. 2. Newspaper This is one of the most effective traditional advertising methods . You

Out of home advertising, also known as ooh advertising, is something we all experience daily, but might not know consciously the technical terms related to it. OOH Advertising is the latest word used for traditional marketing called outdoor advertising. In this article, you will learn about this form of marketing more closely. What is Out of Home Advertising? It is a form of advertising which targets to reach masses while the audience is outdoor aka on the move. The most common formats to display Out-of-Home Advertising are listed below: Billboards Posters Airport Ads Hoardings Banners Vehicle Ads Digital Screens Point of Sale Display Big brands leverage the many benefits by using the potential of outdoor advertising. To know more visit: Complete Guide on Out of Home Advertising

The media field has two sub-segments: 1.       Print media 2.       Electronic media With growing technology, easy access to the internet, Smartphones and electronic items, many aspiring people choose to make a career in the electronic media industry. If you are one of them, this article gives A to Z information about making a shining career in electronic media. What is Electronic Media? The media line that needs to use any kind of electronic or electrochemical means to relay news or information to masses is called  electronic media . Needless to mention, we all get influenced, inspired, and impressed with this form of media which is available on television, phone,  radio , computer, etc. Read More:  Everything You Need to Know to Make Career in Electronic Media

All mass media and communication students have multiple options to choose a shining career. One of the most interesting career paths for the people that enjoy a constant flow of adrenaline rush is investigating journalism. The investigative journalist does the most interesting and somewhat risky job. They uncover the truth in the public interest by performing thorough research and investigation. Yes, the kind of journalism you must have seen in many Bollywood movies where journalists try to reveal the truth behind a cunning politician or a big mystery. You can get into this exciting line by choosing this field. Wondering, how to become an investigative journalist? Read on. What are those must-have Skills to Become a Successful Investigative Journalist? To become a successful investigative journalist, the fundamental things you must have are confidence and fearless nature. Other than that, you must have a keen interest in social studies and languages. You should also be an ar

The media and its influential effect on the masses have increased exponentially in the past five decades. Initially, the news and media channels were limited to the telegraph. The technological inventions then found many channels to spread the news to the masses such as the  radio , newspapers, magazines, television, websites, and now mobile applications as well. The mass media have become an inseparable part of society and the lives of citizens and that’s why it is necessary to understand the  mass media influence  on people. From economy to entertainment and from politics to beauty, everything is now influenced by mass media. WHAT IS MASS MEDIA INFLUENCE? As per the media psychology, the effect of mass media on the actions, manner, and contemplation of individuals and audiences is called  mass media influence .This influence can be negative or positive. The negative effects of  mass media on society  can lead people towards poverty, crime, nudity, violence, bad mental a

This is a new wave in the journalism industry. The citizens work to gather, analyze, disseminate, and report the news. The citizens play an active role in journalism outside traditional media  journalism institutes.  It often fills in the gap created due to shortcomings in the media and news industry.  Citizen journalism  is also known by different names such as democratic journalism, guerrilla journalism, public journalism, participatory journalism, etc. Anyone can take on this job without any formal training or course persuasion from any  journalism institute .  The  citizen journalism  activities are popular all across the world and you often see the reporting from these unconventional journalists in the print news media, television, and even on the internet news channels. The popularity of this field has attracted many people to be part of it. Thus, it becomes vital to know about the top benefits of this citizen journalism field. Top 3 Benefits of Citizen Journalism 1.

Mass communication is gaining immense popularity due to massively available opportunities after studies locally and globally. After finishing graduation, the student can opt for higher studies in a reputable  mass communication institute  or can start a job. Definitely, competition is high and securing a good job isn’t an easy task. In this article, you will learn how to get a  job in the mass communication  industry: 1. Study from a Good Mass Communication Institute There are many colleges in India to learn this subject, but studying from one of the best institutes can help you learn the core of the industry. You can opt for graduation, post-graduation or even a  diploma course of mass communication  to start understanding the industry. 2. Identify your Passion To secure a good  job in the mass communication industry , you need to start by finding out your passion. You need to know what you like the most. You can choose journalism, writing, marketing, PR and advertising,

India is a democratic country and in India or any other democratic country,  Mass Media  is considered as one of the most important  four pillars of democracy : the legislature, socioeconomic forces, executive and  Mass media.  For its role in a democratic country, it is also renowned as The Fourth Estate. The role and responsibility of this pillar become more crucial. They are responsible to keep eyes on the society, the government officials, politicians and all other influencing factors that shape and influence the lives of many. They are responsible to work as the guardians of society and advocate for the rights of common people in their goodwill. The  mass media and society  are two closely related bodies in the world. The acts and support of society help the representatives of this industry to speak for the brutal truth. They have to make sure they are not getting carried away due to any fear or allurements and be truthful to their duties because their statements and news

The Global Village is the term coined by the world-famous theorist, Mr Marshall McLuhan. This legendary man did a lot many things in the media industry. This term, "The Global Village", was coined by him to indicate  “One Market Under God”. In simple words, it indicates mass consumption of images, media, and content by the global audiences. It took a little longer for the world to adopt the platform of global media, but finally, the world is changed. The  evolution in journalism  has begun in many countries and these countries are those that have adopted rules of 21st-century  journalism. Since late 1990, in India, liberalization about the mass media and communication started. In India, the government and media fraternity allowed entry of international, specifically speaking Western channels. Not only in India, in many countries, but this fact is also accepted that 21st-century  journalism  is not limited or restricted to one city, state, or a nation. It is now influen

The Gujarat model of the ascension of the RSS and its political wing BJP is all set to be replicated in the media and journalism field. And once again, Gujarat will feature prominently in it. An RSS-promoted trust will spend Rs 100 crore to set up a national media institute in Gujarat across a 10-acre campus equipped with the technologically advanced studio, Media Research Centre, Media Museum and other facilities with the aim to transform media and communication education in India. The RSS-promoted trust, VSEF, already runs a media institute in Ahmedabad since 2007 via  National Institute of Mass Communication and Journalism  ( NIMCJ ). It will be amalgamated into National Institute of Mass Communication and Research  (NIMCaR) that will come up in Hajipur village, about 32 km from Ahmedabad. The ground-breaking ceremony for the institute was held on February 2019 and NIMCaR will become operational by 2021. Sources said the purpose of the institute is to prepare journalist

Many students come with a dream that now they will get rid of homework, teachers scold and will enjoy their college life when they join the college. However, this type of dream gets shattered within a week. The college life demands much more work from students, whether they are  mass communication students  or any other stream students. The students often find themselves juggling between assignments, projects, lectures, practical, mocks, so on and so forth. This article will share the top 5 tips on effective  time management for students  to take complete use of time without getting stressed or overwhelmed. 1. Stay away from distractions The lack of concentration is one of the biggest enemies of students. Thus, the first tip mentioned in the best guide on  how to manage time effectively for students  is to avoid distractions. Whenever you sit for studies, writing an assignment or any other curriculum activities, try to choose an isolated place or sit by keeping your face towa

The simplest definition of mass communication means communicating with the masses. Technologies are changing rapidly and these changes in technologies affect everyone. In earlier days, to send a message to mass audiences, the only options available to people were print media such as newspapers, magazines, etc. and rich media such as television  ads , radio ads, etc. This had made mass communication more of luxury available to only rich or elite people and the employees of print media, television and  radio . However, this roadblock is removed by technology. These days, blogging is proving itself as an emerging  medium of mass communication.  It made it possible for a layman to reach mass audiences with minimum to no cost. What is a Blog? Even if this is the world of digitization, there are many people that are not really aware of the real concept of Blog and Blogging. Let me share it in brief. A Blog is a website that gets updated regularly. Some people also consider it a j

India is one of those countries where people are in insane love with sports. Earlier, the only sport worshipped in India was Cricket. However, these days, people are crazy about almost all sports. Some of the hot favourite sports in India apart from Cricket is Hockey, Kabaddi, Badminton, and Football. If you love any one or all of these sports, then you can convert your hobby into a profession. You can make a  career in sports journalism. WHAT IS SPORTS JOURNALISM? Sports journalism focus on writing and reporting sports news and events. Sports journalists add all media, together with print, tv broadcasting and also the web. If you are the biggest sports fan and would like to make a career in sports journalism, read on to find out how to become a sports journalist in India. There are some colleges in India that offer specifically designed  sports journalism courses.  However, I would advise pursuing graduation in mass communication before opting for specialization in sports

In India, the fashion industry is growing like anything and it has attracted many youngsters to make their career in the fashion world. If you, too, are thinking to make a career in the fashion industry, you have chosen the right field. At home-front and at a global level, the fashion industry is growing. A formal study to enter into this industry is  fashion journalism . When you pursue a course from one of the known  fashion journalism colleges , you open all doors of opportunities. The course in fashion journalism includes everything, from writing about fashion trends to beautifying the pictures. The  career in fashion journalism  includes all options. You can become a  writer ,  editor ,  blogger , photo stylist, interviewer, reporter and  public relations manager . You have all the options to choose from after studies. However, recommended career option with abundant opportunities is writing and editing. How to become a fashion journalist? There are some  fashion jou