The Global Village Brought Evolution in Journalism

The Global Village is the term coined by the world-famous theorist, Mr Marshall McLuhan. This legendary man did a lot many things in the media industry. This term, "The Global Village", was coined by him to indicate “One Market Under God”. In simple words, it indicates mass consumption of images, media, and content by the global audiences. It took a little longer for the world to adopt the platform of global media, but finally, the world is changed. The evolution in journalism has begun in many countries and these countries are those that have adopted rules of 21st-century journalism.

Since late 1990, in India, liberalization about the mass media and communication started. In India, the government and media fraternity allowed entry of international, specifically speaking Western channels. Not only in India, in many countries, but this fact is also accepted that 21st-century journalism is not limited or restricted to one city, state, or a nation. It is now influenced by the global factors and that’s the reason the citizens of any country must have access to the global media, content, and images. Some of the African states have also started welcoming this evolution in journalism. Of course, there are some countries like China that are still behind in this momentum and still restrict countrymen from accessing global media.

If we talk about India, our audiences consume all international content via different mediums. From print magazines to channels like CNBC, BBC, CNN, National Geography, Discovery, etc. have started serving international content to the consumers.

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