NIMCJ Ahmedabad

The media and its influential effect on the masses have increased exponentially in the past five decades. Initially, the news and media channels were limited to the telegraph. The technological inventions then found many channels to spread the news to the masses such as the  radio , newspapers, magazines, television, websites, and now mobile applications as well. The mass media have become an inseparable part of society and the lives of citizens and that’s why it is necessary to understand the  mass media influence  on people. From economy to entertainment and from politics to beauty, everything is now influenced by mass media. WHAT IS MASS MEDIA INFLUENCE? As per the media psychology, the effect of mass media on the actions, manner, and contemplation of individuals and audiences is called  mass media influence .This influence can be negative or positive. The negative effects of  mass media on society  can lead people towards poverty, crime, n...

India is a democratic country and in India or any other democratic country,  Mass Media  is considered as one of the most important  four pillars of democracy : the legislature, socioeconomic forces, executive and  Mass media.  For its role in a democratic country, it is also renowned as The Fourth Estate. The role and responsibility of this pillar become more crucial. They are responsible to keep eyes on the society, the government officials, politicians and all other influencing factors that shape and influence the lives of many. They are responsible to work as the guardians of society and advocate for the rights of common people in their goodwill. The  mass media and society  are two closely related bodies in the world. The acts and support of society help the representatives of this industry to speak for the brutal truth. They have to make sure they are not getting carried away due to any fear or allurements and be truthful to their duties ...

The Global Village is the term coined by the world-famous theorist, Mr Marshall McLuhan. This legendary man did a lot many things in the media industry. This term, "The Global Village", was coined by him to indicate  “One Market Under God”. In simple words, it indicates mass consumption of images, media, and content by the global audiences. It took a little longer for the world to adopt the platform of global media, but finally, the world is changed. The  evolution in journalism  has begun in many countries and these countries are those that have adopted rules of 21st-century  journalism. Since late 1990, in India, liberalization about the mass media and communication started. In India, the government and media fraternity allowed entry of international, specifically speaking Western channels. Not only in India, in many countries, but this fact is also accepted that 21st-century  journalism  is not limited or restricted to one city, state, or a nation...