NIMCJ Ahmedabad

The media field has two sub-segments: 1.       Print media 2.       Electronic media With growing technology, easy access to the internet, Smartphones and electronic items, many aspiring people choose to make a career in the electronic media industry. If you are one of them, this article gives A to Z information about making a shining career in electronic media. What is Electronic Media? The media line that needs to use any kind of electronic or electrochemical means to relay news or information to masses is called  electronic media . Needless to mention, we all get influenced, inspired, and impressed with this form of media which is available on television, phone,  radio , computer, etc. Read More:  Everything You Need to Know to Make Career in Electronic Media

Here’s a cautionary tale for you if you’re here to choose mass communication colleges. If you wish to pursue a journalism career because you think it is a glamorous job, you might want to stop right there. The columnists you are eager to read all week. Anchors you admire, the bylines that amaze you and the reporters who you believe have an exclusive reach to a lot of superstars and celebs, have quite a handful difficult, tiring, at times threatening behind the scene tasks. We often only see the glittery parts of any profession and go for it, often neglecting the harsh facts. The purpose of giving out this information is to reduce the positivity bias in you while you choose a career in  mass media communication colleges . So, these journalists and news reporters could be chasing a story for weeks, straining to get a lead or source to talk to them. There is a lot of pressure in most of the professions and  mass communication and journalism  is not any different. Y...

Before we get excited and start pulling display budgets, let's bear a few facts in mind before join Digital Media Institute in Ahmedabad : 1) On the User side: When a consumer sees a display ad, a click is only one of a multitude of actions they may take in response. Telling a friend or colleague, typing the URL into a browser, or simply filing away that brand interaction for future reference - these are all actions of interest to marketers who are looking to drive true engagement with their brands... to say nothing of search engine activity, which is demonstrated to be a direct by-product of display advertising. 2) On the Marketer side: Clicks are just the tip of the measurement iceberg - beware the temptations therein! The click may be widely-appreciated for its ease of measurability, but as marketers we need to resist giving in to "Click through Determinism" - the tendency to boil down consumer behavior into the simple arithmetic of click patterns. When a click ...