Skip to main content

Complete Guide on Out of Home Advertising


Out of home advertising, also known as ooh advertising, is something we all experience daily, but might not know consciously the technical terms related to it. OOH Advertising is the latest word used for traditional marketing called outdoor advertising. In this article, you will learn about this form of marketing more closely.

What is Out of Home Advertising?

It is a form of advertising which targets to reach masses while the audience is outdoor aka on the move. The most common formats to display Out-of-Home Advertising are listed below:

  • Billboards
  • Posters
  • Airport Ads
  • Hoardings
  • Banners
  • Vehicle Ads
  • Digital Screens
  • Point of Sale Display


Big brands leverage the many benefits by using the potential of outdoor advertising.

Comments

Popular posts from this blog

How Studio Lighting for Photography Helps

The quality of light, how it falls on your subject and the effect it produces are all determined by lighting. If you're not paying attention to this, you could be seriously missing out on the opportunity to create stunning images worthy of a magazine cover. Introduction to Photography Lighting Lighting is one of the most important, but least understood, concepts in photography. We'll demystify lighting and show you how to use it to create stunning photos. So whether you're just getting started in photography, or you've been shooting for years, this guide on lighting is sure to help you take your photos to the next level. 3 Types of Lighting in Photography The main and most significant topic to comprehend in the realm of photography is the type of lighting. It can have a big impact on the overall look and feel of your photos. 1. Natural Light The light that comes from the sun or from other sources like fireplaces and lamps is called natural light ....

Writing Techniques for Television and Radio News

The news written for television and radio is referred to as broadcast news. The reason is that the news gets broadcast. Unlike print media where consumers have a chance to read and digest news at their own pace, television and radio news get broadcast with industry standards. That is why writing a television or radio news story is different from print news writing. The students that learn journalism from a renowned mass communication college in Ahmedabad learn effective news writing techniques from experts. In this blog post, we will share some of the top tips for writing an effective television or radio news story. Write For The Ear The first thing that mass communication college in Ahmedabad focuses on while teaching broadcast news writing is to understand the true meaning of writing for ears. The television and radio news story broadcast will not give chance to read a sentence again or find the meaning of some words that are difficult to understand. Even in the te...

Traditional Media vs. Social Media Similarities and Differences

  Traditional media and social media are not new terms for us. However, the question is: Do you really know the difference between both of these types of media? Well, some of you would say yes, why not! Traditional media means newspapers, magazines, radio, TV, etc. On the other hand, social media means social networking sites like Facebook, Instagram, LinkedIn, etc. However, the fact is different. The real meaning of social media can be understood only if you divide the word into two words: Social  implies people socializing with each other (professionally or personally) Media  implies a platform(s) on or using which people socialize. It means traditional media and modern media aka social networking sites, both can be considered as social media to some extent. However, each type of traditional media is not social media. To clear the confusion, we are articulating this blog on the topic of  traditional media vs. social media . Social media sites can be referred to as ...