Skip to main content

Learn about Different Types of Advertising


There are many forms of advertising and to successfully reach your targeted audiences, it is necessary to define the advertising methods and platforms to be used. To maximize returns, you need to choose the platform that can let you reach a larger segment of audiences multiple times and that also at cost-effective rates. Being creative with your ad material can help you increase your reach and engagement as well as you will be succeeded in leaving a long-lasting impression on your audiences.
To choose the best advertising method, we have briefed the Top 6 Forms of Advertising:

1. Online

There are many online channels such as website, blog, etc., which provides an affordable way to advertise your offerings. You can improve your search engine rankings or run paid ad campaigns to increase the reach of the marketing message. It also lets you measure the effectiveness of your campaigns.

2. Newspaper

This is one of the most effective traditional advertising methods. You can feature a portion or full-page display ad or give a classified ad in the specific classified column. This type of advertising will also let you reach a larger audience. There is no clear way to gauge the reach of the advertising campaign published in the newspaper.

3. Television

Marketers love this form of advertising as they can reach diversified audiences. Although it is one of the most expensive types of advertising, it is effective as well, specifically, in generating brand awareness and building a brand. The television ad can be charged based on various factors such as the length of the ad which can be 20, 30, or 60 seconds; television program and its TRP, timeslot, etc.

Comments

Popular posts from this blog

Timeline of the Evolution of Mass Media

The evolution of mass media is an elongated, marked with milestones journey that is still being continued. The evolution of mass media occurred due to the need to pass on a message. In ultra-modern times the line between necessity and luxury is getting blurred but the bloom of mass media keeps on growing. Mass media came into being as one of the most dire necessities of mankind that were to stay informed and connected in a way that was beyond the capability of humane physical senses. The earliest form of information for the masses was inscribed on stones, caves and pillars, there always has been necessary to pass on important information through generations along with spreading it to the masses. The modern  mass communication  bloomed with the printing press and it has not stopped since. In this article, we will see the chronological order of the  evolution of mass media  throughout the ages. Read Originally Published Blog at  NIMCJ

What is Literary Journalism and its Characteristics

Literary journalism is the creative nonfiction form most closely related to newspaper and magazine writing. It is fact-based and necessitates research and, in many cases, interviews. What is Literary Journalism? Literary journalism is a type of journalism that is generated with the help of a reporter's inner voice and a writing style based on literary skills. Literary journalists must be able to employ their entire literary arsenal, including epithets, impersonations, parallels, allegories, and so on. Thus, literary journalism is analogous to fiction. At the same time, it remains journalism, which is the polar opposite of fiction because it conveys a true tale. The journalist's role here is not simply to tell us about specific occurrences, but also to touch our emotions and investigate aspects that conventional journalism overlooks. Recognize Literary Journalism Literary journalism combines elements of literature and reportage to create something new. Accord...

Watchdog Journalism: An Interesting Career for Mass Communication Students

  Many students are taking different journalism courses in Ahmedabad and across the nation. Each mass communication and journalism institute has a different course to offer. Depending on the personal interest, students can choose a specialization after completing a diploma or degree in mass communication and journalism. To help you discover one more career option, in this blog, we will shed light on watchdog journalism. What is Watchdog Journalism? Unlike propagandist journalists, watchdog journalists do not write articles from the perspective of government. The watchdog journalists keep an eye on the actions of the government and cover unbiased views in the news. According to the  best institute for mass communication , watchdog journalism is more focused on identifying concerns, loopholes, scandals, and similar issues of the government. Role of Watchdog Journalist: The main role of a watchdog journalist is to keep an eye on the hypocrisy and the misconduct of the government ...