The media and its influential effect on the masses have increased exponentially in the past five decades. Initially, the news and media channels were limited to the telegraph. The technological inventions then found many channels to spread the news to the masses such as the radio , newspapers, magazines, television, websites, and now mobile applications as well. The mass media have become an inseparable part of society and the lives of citizens and that’s why it is necessary to understand the mass media influence on people. From economy to entertainment and from politics to beauty, everything is now influenced by mass media. WHAT IS MASS MEDIA INFLUENCE? As per the media psychology, the effect of mass media on the actions, manner, and contemplation of individuals and audiences is called mass media influence .This influence can be negative or positive. The negative effects of mass media on society can lead people towards poverty, crime, n...
NIMCJ - National Institute of Mass Communication & Journalism, Ahmedabad the Mass Communication College in Ahmedabad providing specialization in Print, Electronic, Digital Media, Social Media, Advertising, Corporate Communication, Public Relation.