The simplest definition of mass communication means communicating with the masses. Technologies are changing rapidly and these changes in technologies affect everyone. In earlier days, to send a message to mass audiences, the only options available to people were print media such as newspapers, magazines, etc. and rich media such as television ads , radio ads, etc. This had made mass communication more of luxury available to only rich or elite people and the employees of print media, television and radio . However, this roadblock is removed by technology. These days, blogging is proving itself as an emerging medium of mass communication. It made it possible for a layman to reach mass audiences with minimum to no cost. What is a Blog? Even if this is the world of digitization, there are many people that are not really aware of the real concept of Blog and Blogging. Let me share it in brief. A Blog is a website that gets updated regularly. Some people a...
NIMCJ - National Institute of Mass Communication & Journalism, Ahmedabad the Mass Communication College in Ahmedabad providing specialization in Print, Electronic, Digital Media, Social Media, Advertising, Corporate Communication, Public Relation.