Skip to main content

How Mass Media Is Relevant to Society


India is a democratic country and in India or any other democratic country, Mass Media is considered as one of the most important four pillars of democracy: the legislature, socioeconomic forces, executive and Mass media. For its role in a democratic country, it is also renowned as The Fourth Estate. The role and responsibility of this pillar become more crucial. They are responsible to keep eyes on the society, the government officials, politicians and all other influencing factors that shape and influence the lives of many. They are responsible to work as the guardians of society and advocate for the rights of common people in their goodwill.
The mass media and society are two closely related bodies in the world. The acts and support of society help the representatives of this industry to speak for the brutal truth. They have to make sure they are not getting carried away due to any fear or allurements and be truthful to their duties because their statements and news influences many things not only locally where the news is reaching locally, but also at the global level.
The world is moving towards digitization and mass media is not left behind in this race. Now, the print media like newspapers, magazines, etc. are transformed into digital media such as eMagazines, videos available on the internet, etc. Thus, the reach of media has reached the global market. The information shared in the digital media makes big impact on society, social, economic and political forces.
With every good, something bad comes up and this industry is not an exception. Some people in this industry compromise with their duties. Some media houses and reporters take a bribe to not air some critical content. On the other hand, paid news and advertising are increasing day by day.
Read Full and Originally Published Blog here: How Mass Media Is Relevant to Society

Comments

Popular posts from this blog

Writing Techniques for Television and Radio News

The news written for television and radio is referred to as broadcast news. The reason is that the news gets broadcast. Unlike print media where consumers have a chance to read and digest news at their own pace, television and radio news get broadcast with industry standards. That is why writing a television or radio news story is different from print news writing. The students that learn journalism from a renowned mass communication college in Ahmedabad learn effective news writing techniques from experts. In this blog post, we will share some of the top tips for writing an effective television or radio news story. Write For The Ear The first thing that mass communication college in Ahmedabad focuses on while teaching broadcast news writing is to understand the true meaning of writing for ears. The television and radio news story broadcast will not give chance to read a sentence again or find the meaning of some words that are difficult to understand. Even in the te

How Studio Lighting for Photography Helps

The quality of light, how it falls on your subject and the effect it produces are all determined by lighting. If you're not paying attention to this, you could be seriously missing out on the opportunity to create stunning images worthy of a magazine cover. Introduction to Photography Lighting Lighting is one of the most important, but least understood, concepts in photography. We'll demystify lighting and show you how to use it to create stunning photos. So whether you're just getting started in photography, or you've been shooting for years, this guide on lighting is sure to help you take your photos to the next level. 3 Types of Lighting in Photography The main and most significant topic to comprehend in the realm of photography is the type of lighting. It can have a big impact on the overall look and feel of your photos. 1. Natural Light The light that comes from the sun or from other sources like fireplaces and lamps is called natural light .

Traditional Media vs. Social Media Similarities and Differences

  Traditional media and social media are not new terms for us. However, the question is: Do you really know the difference between both of these types of media? Well, some of you would say yes, why not! Traditional media means newspapers, magazines, radio, TV, etc. On the other hand, social media means social networking sites like Facebook, Instagram, LinkedIn, etc. However, the fact is different. The real meaning of social media can be understood only if you divide the word into two words: Social  implies people socializing with each other (professionally or personally) Media  implies a platform(s) on or using which people socialize. It means traditional media and modern media aka social networking sites, both can be considered as social media to some extent. However, each type of traditional media is not social media. To clear the confusion, we are articulating this blog on the topic of  traditional media vs. social media . Social media sites can be referred to as modern media. Howev