NIMCJ Ahmedabad

  After Class 12, one of the most important decisions for students and parents is choosing the right college. In a city like Ahmedabad, the most common approach is to select a nearby college - one that is easy to commute to and feels familiar. While this choice seems practical, it often raises an important question that many students realise too late: Is choosing a college based only on distance really the right decision for your future? This blog is a reality check for students after 12th - across all streams and career paths - to help you understand the difference between a nearby college and the right college. Why most students prefer a nearby college Choosing a nearby college is understandable. Students and families usually consider: Shorter travel time Lower transportation costs Comfort of staying close to home Safety and familiarity Peer influence or local popularity These factors matter - but the issue arises when location becomes the only deciding factor, while academic qua...

Journalism is one of the most dynamic and impactful professions in today’s world. Whether it is print, television, radio, or digital media, journalists shape public opinion, uncover stories that matter, and bring truth to society. But like any skill-based profession, beginners often make certain mistakes — not because they lack potential, but because journalism demands accuracy, ethics, curiosity, and discipline. If you’re planning to join a Journalism College or have already enrolled in a Journalism Course, understanding these common mistakes early will help you become a more confident and responsible journalist. Common Mistakes Beginners Make in Journalism Let’s explore the top mistakes beginners make in journalism and how to avoid them. 1. Not Verifying Information Before Publishing The biggest mistake young journalists make is trusting unverified information. In the digital age, news spreads fast — but misinformation spreads even faster. Example: Relying on a viral social media po...

  In today’s communication-driven world, brands rely heavily on two powerful tools to build their identity and influence the public: Advertising and Public Relations (PR). Though both aim to shape perception, increase visibility, and support business goals, they differ significantly in their strategies, purposes, messaging, and approaches. For students pursuing careers in journalism, mass communication, advertising, or corporate communication, understanding the difference between advertising and public relations is essential. This knowledge helps you choose the right specialization, whether you see yourself developing creative ads or managing a company’s reputation. Let’s break it down in simple terms with practical examples. What Is Advertising? Advertising is a paid form of communication used by brands to promote products, services, or ideas. Advertisers choose the message, platform, timing, and target audience - making it a controlled form of communication. Key Features of Adver...

Crime stories sell - but they also shape what we fear, who we blame, and how society responds. In India’s fast-changing media ecosystem, news channels, social platforms, and 24/7 digital outlets don’t just report crime - they help build the public story about it. This blog explains how media influences public perception of crime, separates myths from reality, and uses concrete Indian examples (including cybercrime trends and white-collar scandals) so students and readers understand the stakes. Quick snapshot (what the data shows) Official data shows a rise in recorded crime and a sharp increase in cybercrime in recent years. The NCRB’s Crime in India 2023 reporting and coverage note that cybercrime and urban/white-collar types of offences have surged. Independent cyber-security and industry reports also confirm growing cyber threats and malware activity across India. These rising numbers matter - but how the media reports them often determines public understanding, policy focus, and la...

  In today’s interconnected world, communication is the backbone of every successful organization. Whether it’s managing internal teams, interacting with the public, or maintaining a brand’s reputation, corporate communication plays a vital role in shaping how a company or institution is perceived. For media and journalism students, understanding the types of corporate communication is crucial because it bridges the gap between traditional media practices and modern business communication. Let’s explore what corporate communication means, its types, key skills, and how learning this at institutes like NIMCJ can open exciting career paths in the media industry. What is Corporate Communication? Corporate Communication refers to how organizations create, share, and manage information with internal and external stakeholders. It combines elements of public relations, media management, internal communication, crisis management, and branding to ensure consistency in how a company represen...

  In journalism, not every story is about breaking news or immediate facts. Some stories go deeper - exploring people, emotions, events, or issues that matter to society. These stories are called feature stories, and the craft of writing them is known as feature writing. Whether you’re reading a heartwarming human-interest story, a celebrity profile, or a deep dive into an environmental issue, you’re experiencing the art of feature writing in journalism. Let’s understand what feature writing is, its types, importance, and how you can develop the skills needed to become a successful feature writer or journalist. What is Feature Writing? Feature writing is a style of journalism that goes beyond hard news to inform, entertain, or inspire readers. While news focuses on “what happened”, a feature story explores “why it happened” and “how it affects people.” It allows writers to use creativity, emotions, storytelling techniques, and human angles to engage readers. Unlike short, factual n...