Skip to main content

Today’s Modern Theory on Mass Communication Functions

In 1948, communication theorist Harold Lasswell began to consider the structure and role of communication in society. He even wrote a paper titled "The Structure and Function of Communication in Society."

How we communicate using today's modern technologies is more vital than ever. The communication pyramid is topped by mass communications. Simply put, the functions of mass communication are to inform, educate, entertain, and persuade. Mass communication is the process through which an individual, a group of individuals, or an organization disseminates information to a large number of people using various modes of mass communication such as television, radio, billboards, newspapers, articles, or even journals. Mass Communication is usually divided into two parts: sender and receiver.



Here, in terms of mass communication, the term "sender" refers to a large organization or a professional that works in the communication business and is usually associated with an entity that gives information to the recipient. The receiver, who is the audience watching the content, must then decode it, which is just translating a signal.

Functions Of Mass Communication

Surveillance

Mass communication exists to observe and inform. The media keeps citizens informed of current events and news. In times of crisis, public service announcements provide warnings, information, and directives. Surveillance of the environment is a more complex way of saying that one of the functions of mass communications is to inform you about what's going on in the world and to communicate that information to you. Surveillance refers to the coverage of a wide range of relevant societal problems. Newspaper articles detailing political decisions, foreign journalists reporting on wars in distant places, and emergency alert systems transmitted over our radio waves are examples of this.

Today, we have more news sources than ever before. Some of these have permanently transformed how traditional media outlets such as newspapers and television stations convey news to us. Whereas we used to turn on our televisions to watch details on a live police chase, we can now watch these same broadcasts on social media sites such as Facebook, Instagram and Twitter. Don't forgets about the internet. Almost anything you want to know is accessible with a simple click, removing the need for many to watch the six o'clock news.

Correlation

Traditional news organizations were historically the sole arbiters of what was considered noteworthy and how broadcasters and journalists understood information. Alternatively, newspapers consulted subject matter experts. Although publishers and news outlets have their own biases, most companies stuck to the tried-and-true standards of journalism.

Today's social media platforms, such as Twitter and Facebook, may show that there is frequently no middleman who can correlate events objectively and interpretatively. Users may be given far-fetched tales that appear to be "actual news" when, in fact, they are anything.

Interesting Isn't it?

Comments

Popular posts from this blog

Timeline of the Evolution of Mass Media

The evolution of mass media is an elongated, marked with milestones journey that is still being continued. The evolution of mass media occurred due to the need to pass on a message. In ultra-modern times the line between necessity and luxury is getting blurred but the bloom of mass media keeps on growing. Mass media came into being as one of the most dire necessities of mankind that were to stay informed and connected in a way that was beyond the capability of humane physical senses. The earliest form of information for the masses was inscribed on stones, caves and pillars, there always has been necessary to pass on important information through generations along with spreading it to the masses. The modern  mass communication  bloomed with the printing press and it has not stopped since. In this article, we will see the chronological order of the  evolution of mass media  throughout the ages. Read Originally Published Blog at  NIMCJ

What is Literary Journalism and its Characteristics

Literary journalism is the creative nonfiction form most closely related to newspaper and magazine writing. It is fact-based and necessitates research and, in many cases, interviews. What is Literary Journalism? Literary journalism is a type of journalism that is generated with the help of a reporter's inner voice and a writing style based on literary skills. Literary journalists must be able to employ their entire literary arsenal, including epithets, impersonations, parallels, allegories, and so on. Thus, literary journalism is analogous to fiction. At the same time, it remains journalism, which is the polar opposite of fiction because it conveys a true tale. The journalist's role here is not simply to tell us about specific occurrences, but also to touch our emotions and investigate aspects that conventional journalism overlooks. Recognize Literary Journalism Literary journalism combines elements of literature and reportage to create something new. Accord...

Watchdog Journalism: An Interesting Career for Mass Communication Students

  Many students are taking different journalism courses in Ahmedabad and across the nation. Each mass communication and journalism institute has a different course to offer. Depending on the personal interest, students can choose a specialization after completing a diploma or degree in mass communication and journalism. To help you discover one more career option, in this blog, we will shed light on watchdog journalism. What is Watchdog Journalism? Unlike propagandist journalists, watchdog journalists do not write articles from the perspective of government. The watchdog journalists keep an eye on the actions of the government and cover unbiased views in the news. According to the  best institute for mass communication , watchdog journalism is more focused on identifying concerns, loopholes, scandals, and similar issues of the government. Role of Watchdog Journalist: The main role of a watchdog journalist is to keep an eye on the hypocrisy and the misconduct of the government ...