4 Important Purpose of Mass Communication

In today's world, mass communication is very important. Its existence is similar to the presence of air in the environment. We can't imagine living in a world without mass communication. The process of transmitting or sending information to a large group of individuals via numerous means is known as mass communication. Social media, advertising, public relations, newspapers, radio, television, and other forms of communication are examples of channels of communication.

The purpose of mass communication is not only to communicate and provide information to users, but it also has other goals or objectives. The purpose of advertising is to use mass media to promote a specific message about a company's product or service. As a result, understanding the goal of mass media is essential for understanding the purpose of advertising. In general, mass media can be used to achieve four distinct goals.

Purpose Of Mass Communication

Inform

First and foremost, one of the most fundamental purposes of the media is to inform the audience. When employed in this manner, mass media can be incredibly powerful. This is frequently the first action taken by advertisements. People must grasp what your product or service is and how it can improve their lives before they purchase it. A newspaper breaking a news piece or a television commercial detailing the menu options at a restaurant are two examples of media informing an audience.

Persuade

Second, another purpose of mass media is to persuade. This could simply mean convincing someone to feel or think a certain way. It could also involve convincing someone to purchase something, as in the case of advertising. Advertisers spend a lot of time trying to persuade large groups of people to feel a certain way about a company's brand.

Interesting Isn't it?

Continue reading from here: 4 Important Purpose of Mass Communication

Comments

Timeline of the Evolution of Mass Media

The evolution of mass media is an elongated, marked with milestones journey that is still being continued. The evolution of mass media occurred due to the need to pass on a message. In ultra-modern times the line between necessity and luxury is getting blurred but the bloom of mass media keeps on growing. Mass media came into being as one of the most dire necessities of mankind that were to stay informed and connected in a way that was beyond the capability of humane physical senses. The earliest form of information for the masses was inscribed on stones, caves and pillars, there always has been necessary to pass on important information through generations along with spreading it to the masses. The modern mass communication bloomed with the printing press and it has not stopped since. In this article, we will see the chronological order of the evolution of mass media throughout the ages. Read Originally Published Blog at NIMCJ

Watchdog Journalism: An Interesting Career for Mass Communication Students

Many students are taking different journalism courses in Ahmedabad and across the nation. Each mass communication and journalism institute has a different course to offer. Depending on the personal interest, students can choose a specialization after completing a diploma or degree in mass communication and journalism. To help you discover one more career option, in this blog, we will shed light on watchdog journalism. What is Watchdog Journalism? Unlike propagandist journalists, watchdog journalists do not write articles from the perspective of government. The watchdog journalists keep an eye on the actions of the government and cover unbiased views in the news. According to the best institute for mass communication , watchdog journalism is more focused on identifying concerns, loopholes, scandals, and similar issues of the government. Role of Watchdog Journalist: The main role of a watchdog journalist is to keep an eye on the hypocrisy and the misconduct of the government ...

6 Important Types of Beats in Journalism

There are various types of Beats in Journalism. Before saying anything let us for clear the difference between types and beats. Types in journalism mean different fields of journalism that are independent of each other generally, they use different pedagogy and research methods, for e.g. Investigative Journalism, Feature Writing Column Writing, etc. While beats can be called subsets of different types of journalism , A beat is a journalism means going in-depth in any type of journalism, for e.g. Business Magazines, Weather, Computer Virus Alerts, Entertainment, TV Network Schedules, Local News Resources, Government Directories, Horoscopes, Money, Personal Health Site, Politics, PR Newswires, Social Media, Sports News and much more. The term ‘beat’ is referred to as the way or road taken by an individual on a regular basis. In journalism, the word ‘ Beat ’ is also referred to as the niche which is appointed to the reporter. 1. Political Reporting Political Journ...

NIMCJ Ahmedabad

Search This Blog