NIMCJ Ahmedabad

In today's world, mass communication is very important. Its existence is similar to the presence of air in the environment. We can't imagine living in a world without mass communication. The process of transmitting or sending information to a large group of individuals via numerous means is known as mass communication. Social media, advertising , public relations , newspapers , radio , television , and other forms of communication are examples of channels of communication. The purpose of mass communication is not only to communicate and provide information to users, but it also has other goals or objectives. The purpose of advertising is to use mass media to promote a specific message about a company's product or service. As a result, understanding the goal of mass media is essential for understanding the purpose of advertising. In general, mass media can be used to achieve four distinct goals. Purpose Of Mass Communication Inform First and foremost, one ...

In 1948, communication theorist Harold Lasswell began to consider the structure and role of communication in society. He even wrote a paper titled "The Structure and Function of Communication in Society." How we communicate using today's modern technologies is more vital than ever. The communication pyramid is topped by mass communications. Simply put, the functions of mass communication are to inform, educate, entertain, and persuade. Mass communication is the process through which an individual, a group of individuals, or an organization disseminates information to a large number of people using various modes of mass communication such as television , radio, billboards, newspapers , articles, or even journals. Mass Communication is usually divided into two parts: sender and receiver. Here, in terms of mass communication, the term "sender" refers to a large organization or a professional that works in the communication business and is usually ass...