Career in Public Relations - Managing everything through communication

"Information is given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and of publics with those of that institution." – Defined Public Relations (PR) by Edward Bernays, Father of World PR

There is a say in the public relations profession that “PR is everything and everything is in PR”. Here everything, needless to purport that PR is the driving force of persuasion management in this competitive world where reality is being spin every day by the individual and company. The definition given by Edward Bernays highlights following notation about the public relations profession –

1. Persuasion of attitudes and changing behaviour of the public is a major aspect of Public Relations.

2. PR seeks the favourable public opinion of an institution by both internal and external publics. Public opinion is like customer opinion which gives a higher satisfaction level to everyone. Satisfied and happy publics keep continuing to invest in the company’s goods and services and spread a positive message through various channels of communication.

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