Avenues of Employment: Trending Careers in Mass Communication

The world is experiencing unprecedented 24x7 engagements of mass media to fight against COVID-19 outbreak. Media has been playing an unmatched role for providing real-time information to the masses about this outbreak from around the world in our fingertips (smart digital devices). Our communication warriors are using all innovative tools and techniques to inform the home insiders and corona warriors who are relentlessly working at different quarantine centres in India and other countries.

Let’s Understand Mass Communication in Brief:

Communication Professor DeFleur and Dennis (1993) has defined the mass communication, “It is a process in which professional communicators use media to disseminate messages widely, rapidly and continuously to arouse intended meanings in the large and diverse audience in an attempt to influence them in a variety of ways”. In this definition, the focus is on message dissemination to a large audience, through various channels, to accomplish some type of goal.

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