NIMCJ Ahmedabad

Mass communication and journalism , both often confuse students as they think both are the same. However, the fact is both of these are two different fields and you can make a career in anyone as per your interest. At the end of this article, you will have a clear idea about both professions. What is Mass Communication? In simple words, mass communication means communicating with the masses. Here, the communication can be for different purposes such as: ●     Conveying a message ●     Spreading awareness ●     Passing information ●     Entertaining audiences What is Journalism? In simple words, news reporting is journalism . Based on the medium, there are three categories of journalism: 1.       Online journalism, which uses online newswires, blogs, etc. 2.       Print media which use printed material like newspapers, magazines, etc. Read to know more difference between Mass Communicati...

"Information is given to the public, persuasion directed at the public to modify attitudes and actions, and efforts to integrate attitudes and actions of an institution with its publics and of publics with those of that institution." – Defined Public Relations (PR) by Edward Bernays, Father of World PR There is a say in the public relations profession that “PR is everything and everything is in PR”. Here everything, needless to purport that PR is the driving force of persuasion management in this competitive world where reality is being spin every day by the individual and company. The definition given by Edward Bernays highlights following notation about the public relations profession – 1. Persuasion of attitudes and changing behaviour of the public is a major aspect of Public Relations. 2. PR seeks the favourable public opinion of an institution by both internal and external publics. Public opinion is like customer opinion which gives a higher satisfactio...

The world is experiencing unprecedented 24x7 engagements of mass media to fight against COVID-19 outbreak. Media has been playing an unmatched role for providing real-time information to the masses about this outbreak from around the world in our fingertips (smart digital devices). Our communication warriors are using all innovative tools and techniques to inform the home insiders and corona warriors who are relentlessly working at different quarantine centres in India and other countries.  Let’s Understand Mass Communication in Brief: Communication Professor DeFleur and Dennis (1993) has defined the mass communication, “It is a process in which professional communicators use media to disseminate messages widely, rapidly and continuously to arouse intended meanings in the large and diverse audience in an attempt to influence them in a variety of ways”. In this definition, the focus is on message dissemination to a large audience, through various channels, to accomplish so...