Skip to main content

What is New Media in Mass Communication

Methods of media and communications have evolved to a great extent since age of early cavemen to recent new media that is social media, email etc. With the discovery of new equipment and technology, the advancements in gadgets are happening. In olden times, the news was spread by mouth and later by Radio, newspaper and recently TV.
New Media Communication can be described as the advancements that have been made in the old and traditional techniques with the passage of time. We have seen a lot of advancements in recent time. Some of them would be the advancement of an old telephone into a mobile, a large desktop into a laptop that can fit into your bag and many more. Now a days you can access the world with internet in a small device. For mass communication, in the 2000’s news, advertisements in newspaper or TV, flexes on roads etc. were used. Now as the times change the advancements has also been improved. The new media is nothing different from the old media with just the difference is the platform.

What are Classified as New Media?

With the people moving into the electronic age, more people are communicating in cyberspace not only to access more information but also to create a reality of their own. The main raging New Media Communicationthat is trending currently are:
• Internet Telephony
• Web Sites including Blogs
• Hypertext Fiction
• Virtual Worlds
• Email
• Podcast
• Electronic kiosks
• Mobile
With just one click, the marketing with the new media can be approached to a lot of people. When compared to the old media, the new media has its own set of advantages and disadvantages. Here are some of the flaws and pros of the new media.

Pros and Cons of New Media in Mass Communication

Advantages of New Media

1. Everyone is on Social Media: A lot of people use social media to pass time, stay connected, and get advertised to. So a lot number of people can get to know about your product.
2. Easy Access: this mode of mass communication is the best in recent times because of the ease in its access. The marketers can promote it from a single spot and the audience can even come to know about it without going
3. Cost Effective: The new media communication is more cost effective as when compared to the old media. You can put your hard earned money as much as your budget permits.
4. Target Audience: You can decide the target audience for whom you want your products to have to be reached.

Disadvantages of New Media

The only disadvantage can be found is as follows…
1. Cannot be Reliable: the media is a large space and a lot of frauds happen around. This makes the people to think twice or reject at the first glance even though your product is good and much reliable.
NIMCJ is the leading Mass Communication and Journalism Institute in India based out in Ahmedabad, Gujarat. Visit www.nimcj.org for more information.
Read Next Article:
Top 10 Qualities in Mass Communication Aspirants Needed to Get a Job

Comments

Post a Comment

Popular posts from this blog

How Studio Lighting for Photography Helps

The quality of light, how it falls on your subject and the effect it produces are all determined by lighting. If you're not paying attention to this, you could be seriously missing out on the opportunity to create stunning images worthy of a magazine cover. Introduction to Photography Lighting Lighting is one of the most important, but least understood, concepts in photography. We'll demystify lighting and show you how to use it to create stunning photos. So whether you're just getting started in photography, or you've been shooting for years, this guide on lighting is sure to help you take your photos to the next level. 3 Types of Lighting in Photography The main and most significant topic to comprehend in the realm of photography is the type of lighting. It can have a big impact on the overall look and feel of your photos. 1. Natural Light The light that comes from the sun or from other sources like fireplaces and lamps is called natural light ....
Post a Comment
Read more

Writing Techniques for Television and Radio News

The news written for television and radio is referred to as broadcast news. The reason is that the news gets broadcast. Unlike print media where consumers have a chance to read and digest news at their own pace, television and radio news get broadcast with industry standards. That is why writing a television or radio news story is different from print news writing. The students that learn journalism from a renowned mass communication college in Ahmedabad learn effective news writing techniques from experts. In this blog post, we will share some of the top tips for writing an effective television or radio news story. Write For The Ear The first thing that mass communication college in Ahmedabad focuses on while teaching broadcast news writing is to understand the true meaning of writing for ears. The television and radio news story broadcast will not give chance to read a sentence again or find the meaning of some words that are difficult to understand. Even in the te...
Post a Comment
Read more

Traditional Media vs. Social Media Similarities and Differences

  Traditional media and social media are not new terms for us. However, the question is: Do you really know the difference between both of these types of media? Well, some of you would say yes, why not! Traditional media means newspapers, magazines, radio, TV, etc. On the other hand, social media means social networking sites like Facebook, Instagram, LinkedIn, etc. However, the fact is different. The real meaning of social media can be understood only if you divide the word into two words: Social  implies people socializing with each other (professionally or personally) Media  implies a platform(s) on or using which people socialize. It means traditional media and modern media aka social networking sites, both can be considered as social media to some extent. However, each type of traditional media is not social media. To clear the confusion, we are articulating this blog on the topic of  traditional media vs. social media . Social media sites can be referred to as ...
Post a Comment
Read more