NIMCJ Ahmedabad

 Have you heard, “The first impression is the last impression”? That explains the Halo effect at its best. The halo effect is a human tendency of assuming and relating certain traits to the person based on the first impression. It means when you see a good looking woman, you connect some traits to her unlike relating traits to a woman with a messy appearance. The same applies to the social media halo effect. What is the Social Media Halo Effect? The social media halo effect is a kind of psychological marketing. It creates an impression about a person or brand on social media depending on the posts you publish, and the quality of graphics, video, and content. Depending on the first appearance, the social media users or followers make some assumptions and correlate some traits to the person or business. This can be positive marketing or negative marketing. Social Media Halo Effect Benefits Marketers Create a Professional Brand The social media ha...

When we speak about the media, specifically journalism, there are various career paths an individual can take. One of them is agricultural journalism. What is Agricultural Journalism? Agricultural journalism is a specialised area of study that covers a wide range of subjects related to agricultural research, food, fodder, processing, nutrition, marketing, health, and consumption of agricultural products. Just like other traditional courses, agricultural journalists receive professional training, so that they understand the agricultural system thoroughly. It is a great career option for students who like outdoor work, enjoy interacting with people, and have strong communication skills. Agricultural journalism is a career which offers a plethora of options. An agricultural journalist can pursue a career as a news writer, editor, news reporter, technical writer, and others. He/she can have career opportunities in newspapers, magazines, government agencies, ra...

MJMC ( Master of Journalism and Mass Communication ) is one of the most popular postgraduate degrees in India for mass communication students and aspiring mass communication professionals. Anyone that wants to excel in his career in mass communication with further studies can pursue a master in mass communication with MJMC. About MJMC It is a 2 year long course for students interested in mass communication. It covers an understanding of media channels and journalism in India. Any stream graduate can join the master of journalism and mass communication course. This course covers practical exposure and theory comprehension on different aspects related to mass communication and journalism such as Communication Creative writing Editing Reporting in journalism Radio communication This course for a master in mass communication can be used as a gateway to further studies for a PhD. Alternatively, students can start their careers by joining an int...

 A Norway based theatre director and playwright, Henrik Ibsen, had coined this popular proverb, ”A picture is worth a thousand words”. It is difficult to justify what this proverb essentially preaches, but we all have acknowledged a commonly accepted interpretation of it. A simple interpretation of this proverb is that thousands of knotty and intricate ideas can be reflected with just one (relevant) picture. When a picture is taken righteously, it does not need any storytelling with lots of hashtags and tags as we frequently witness in the noisy world of social media. Of course, many people are on social media for likes, comments, shares, and other forms of engagement to boost their artwork. But, if we look at the real meaning of art, then it universally claims that art doesn’t need explanation and if it needs explanation, it is not the right form of art. An artistic photographer captures moments so beautifully that with a single glance of that picture, a major...

Film journalism is a type of journalism that involves the combination of powerful writing skills coupled with the latest tools and technologies to create reports, investigations, documentaries, and other video recorded work. The mindset The majority of the people in today’s world perceive exceptional films to be fiction stories. Youngsters of today’s generation love to watch a fictional movie of an event taking place. However, these youngsters won’t watch the same event being shown on the news. Cinema and gaming are dominating the young minds of today. Several people have been quite decisive or sceptical about cinema journalism and selecting it as a career option. Cinema is a preferred medium for everyone In comparison to other image or video forms, cinema is a popular medium to communicate a message to the audience, which has increased the popularity of film journalism as well. The drama and unfolding of the mysteries really captivate the mind of view...

  The media landscape has been shaping its career opportunity curve to create a positive impact. With the introduction of some new technologies and trends, more and more career opportunities are forking in the media industry.   Let’s explore the top vocational career options for graduates of the best mass media colleges in Gujarat . 1. Journalist The traditional yet booming career option in the media industry is journalism and reporting. Any mass media college provides courses in mass communication and journalism to let you provide a stepping stone as a journalist. There are multiple fields and roles as a journalist and you can choose the one that excites you the most. Salary package: Ranges from 1.30 lakh to 10 lakh per annum 2. Public Relation Another lucrative career option for students of the best mass media colleges in Gujarat is PRO (Public Relations Officer). You can become a PRO of a politician, celebrity, businessman, corporate company, organization, e...

  A nice film is a perfect amalgamation of multiple factors like actors, story, production design, cinematography, sound, etc. Sound is a very vital element to make a movie that people relate to and love to watch.   If you really want to understand the worth of sound in a movie, simply remove the audio part from the movie and you will realize the real vitality of sound in any audio, visual production. When we talk about sound, we not only talk about dialogues, but the sound other than that is also very important. Let’s explore how sound design has proven itself as a crucial element in audio, visual production: Add Clarity and Pragmatism Usually, the sound recorded in real life during production doesn’t hold much clarity due to multiple factors disturbing the whole mood of the scene. A sound designer is responsible for making these sound bites clear by eliminating noise from the whole recording. The sound design also includes recreating the sound and putting an...