Common Mistakes in Feature Writing and How Students Can Avoid Them

Feature writing is one of the most creative and engaging forms of journalism. Unlike hard news, it allows writers to explore human emotions, storytelling techniques, and deeper context. However, many journalism and mass communication students struggle with feature writing — not because they lack creativity, but because they make avoidable mistakes.

If you are pursuing journalism or a mass communication course, understanding common mistakes in feature writing can significantly improve your writing quality and academic performance.

This guide highlights:

Common feature writing mistakes
Real examples of writing mistakes to avoid
How students can improve
Practical solutions for journalism learners

Why Students Struggle with Feature Writing

Feature writing requires more than just information. It demands:

Strong storytelling
Structured flow
Clear angle
Emotional connection
Solid research

Many students either treat it like news writing or turn it into opinion writing. Both approaches reduce the effectiveness of a feature story.

10 Common Mistakes in Feature Writing (With Examples and Solutions)

1. Weak or Boring Introduction (Lead)

The introduction is the most important part of a feature story. Many students start with dull, textbook-style openings.

Common Mistake Example:

“Pollution is a major problem in India today.” - This sounds like an exam answer, not a feature story.

Improved Version:

“Every morning, 12-year-old Aarav walks to school wearing a mask - not because of a virus, but because the air outside his home in Ahmedabad is too toxic to breathe.”

Why this works: It creates curiosity and emotional connection.

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