Most Popular Types of Podcasts

Podcasts have become one of the most powerful storytelling and content platforms of the 21st century. Whether it’s for learning, entertainment, or staying updated, millions of people now tune into podcasts regularly. For aspiring media professionals and journalism students, understanding podcast formats is essential to both creating and analyzing compelling audio content. Let's dive into the three most popular types of podcasts, their structure and why they work so well.

What are the most popular types of podcasts?

The most popular types of podcasts are interview-based podcasts, narrative/storytelling podcasts, and conversational/co-hosted podcasts. These formats resonate widely because they are versatile, engaging, and easy to produce across genres like business, entertainment, education, and lifestyle. Each format has its unique structure, tone, and audience appeal, making them a staple in the podcasting industry.

1. Interview-Based Podcasts

Interview podcasts are among the most widely recognized formats. In this structure, a host (or hosts) interviews guests who are experts, celebrities, influencers, or everyday people with a unique story. These episodes can be pre-recorded or live and are often structured around specific themes or industries.

Why It Works: Interview formats bring diverse perspectives, allow knowledge sharing, and are relatively easy to plan. Each new guest introduces the podcast to a different audience segment.

Examples:

The Ranveer Show (India) – features interviews with entrepreneurs, creators, and achievers
Smart Passive Income by Pat Flynn
The Joe Rogan Experience

Who Should Try This: Students interested in journalism, public relations, or hosting can practice this format to hone their interviewing and presentation skills.

What is an interview podcast format?

An interview podcast features one or more hosts interacting with a guest, exploring their experiences, insights, and opinions on specific topics. This format is highly engaging, especially when the questions are well-researched and the guest brings fresh perspectives to the conversation.

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