Role Of Media in Indian Politics

Media Plays a crucial role in Indian Politics as India have the world's largest newspaper, with over 70,000 publications selling 100 million copies daily whereas over 379+ million Indian internet users access news online through various news apps/websites.

Core Relation between Election & Media

Media and politics are inseparable components of democracy, each relying on the other. Media enables citizens to take part in election processes, creating a crucial balance in the democratic vehicle. The relationship has become more dynamic with media advancements. Ensuring timely communication of information and decisions to citizens. From announcing election dates to presenting results. The media plays a pivotal role in democratic functioning.

In the era of globalization and modernization. Well-developed media and knowledgeable personnel are essential for effective communication. Convergence has made information accessible and affordable. Unbiased mass media are vital for democratic elections. Not only for casting votes but also for informing and educating voters about political parties, policies, and candidates. Media serves as a watchdog, reporting on election campaigns, facilitating political debates, and scrutinizing the electoral process for fairness and probity.

The existence of independent media and free and fair elections. Defines India as the world's largest democracy. As the fourth pillar of democracy, the media must fulfill its watchdog role during elections. Modern electronic media has streamlined and accelerated the election process. Transforming the relationship between politics and media into an inseparable and indispensable alliance.

Role and Importance of Media

Democracy without independent media is ineffective; they are inseparable. Media serves as a crucial tool, educating, entertaining, and disseminating information. It acts as a bridge between the people and the government, enabling communication. During elections, modern media connects political parties with diverse regions. By conveying ideas and gathering responses. Media plays a vital role in making citizens aware of public representatives and government initiatives. In the democracy-politics duo, one cannot exist without the other. Proper media implementation is essential for effective democracy. Particularly during elections, making media and politics indispensable instruments for smooth governance.

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Timeline of the Evolution of Mass Media

The evolution of mass media is an elongated, marked with milestones journey that is still being continued. The evolution of mass media occurred due to the need to pass on a message. In ultra-modern times the line between necessity and luxury is getting blurred but the bloom of mass media keeps on growing. Mass media came into being as one of the most dire necessities of mankind that were to stay informed and connected in a way that was beyond the capability of humane physical senses. The earliest form of information for the masses was inscribed on stones, caves and pillars, there always has been necessary to pass on important information through generations along with spreading it to the masses. The modern mass communication bloomed with the printing press and it has not stopped since. In this article, we will see the chronological order of the evolution of mass media throughout the ages. Read Originally Published Blog at NIMCJ

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