Understanding Lead and Its Types in Journalism

If you want to study journalism at the best journalism college in India, you should be familiar with the fundamentals of the field. One of them is the lead in journalism.

What is the Lead in Journalism?

A lead is an initial paragraph or multiple paragraphs of a story, whether it's a blog or a lengthy story. Its goal is to pique readers' interest and draw them in. The remainder of the story's job is to get them fully interested; the role of the lead paragraph is to bring them there.

The lead, or first paragraph, of a news item, is the most crucial element. With so many information sources—magazines, journals, newspapers, TV, radio, and the world wide web—consumers are just unwilling to go past the first paragraph (or even line) of a story unless it provokes their interest according to the top mass communication and journalism colleges in India. That is exactly what a good lead does. It conveys the most crucial information to readers in a clear, succinct and engaging manner. It also establishes an article's tone and focus.

Useful Tips for Writing a Great Lead

You must follow these tips for writing a great lead that will keep the audience hooked. Here are some vital tips shared by the best journalism college in India.

Focus on the 5Ws and H

Before writing a lead, consider which part of the story—who, what, when, where, why, and how— is most crucial. You should highlight those points in your lead.

Be specific and clear

Though most leads need you to summarise content, you must attempt to be as precise as possible. Your lead will not be useful or intriguing if it is too big.

Concision

Readers would like to discover why the narrative is important to them, and they won't wait long to find out. Leads are usually one or two sentences long. They are typically between 25 and 30 words in length and should never exceed 40. All mass communication and journalism colleges in India coach students to learn this art.

Interesting Isn't It?

Continue reading from here: Understanding Lead and Its Types in Journalism

Comments

Writing Techniques for Television and Radio News

The news written for television and radio is referred to as broadcast news. The reason is that the news gets broadcast. Unlike print media where consumers have a chance to read and digest news at their own pace, television and radio news get broadcast with industry standards. That is why writing a television or radio news story is different from print news writing. The students that learn journalism from a renowned mass communication college in Ahmedabad learn effective news writing techniques from experts. In this blog post, we will share some of the top tips for writing an effective television or radio news story. Write For The Ear The first thing that mass communication college in Ahmedabad focuses on while teaching broadcast news writing is to understand the true meaning of writing for ears. The television and radio news story broadcast will not give chance to read a sentence again or find the meaning of some words that are difficult to understand. Even in the te

How Studio Lighting for Photography Helps

The quality of light, how it falls on your subject and the effect it produces are all determined by lighting. If you're not paying attention to this, you could be seriously missing out on the opportunity to create stunning images worthy of a magazine cover. Introduction to Photography Lighting Lighting is one of the most important, but least understood, concepts in photography. We'll demystify lighting and show you how to use it to create stunning photos. So whether you're just getting started in photography, or you've been shooting for years, this guide on lighting is sure to help you take your photos to the next level. 3 Types of Lighting in Photography The main and most significant topic to comprehend in the realm of photography is the type of lighting. It can have a big impact on the overall look and feel of your photos. 1. Natural Light The light that comes from the sun or from other sources like fireplaces and lamps is called natural light .

Traditional Media vs. Social Media Similarities and Differences

Traditional media and social media are not new terms for us. However, the question is: Do you really know the difference between both of these types of media? Well, some of you would say yes, why not! Traditional media means newspapers, magazines, radio, TV, etc. On the other hand, social media means social networking sites like Facebook, Instagram, LinkedIn, etc. However, the fact is different. The real meaning of social media can be understood only if you divide the word into two words: Social implies people socializing with each other (professionally or personally) Media implies a platform(s) on or using which people socialize. It means traditional media and modern media aka social networking sites, both can be considered as social media to some extent. However, each type of traditional media is not social media. To clear the confusion, we are articulating this blog on the topic of traditional media vs. social media . Social media sites can be referred to as modern media. Howev

NIMCJ Ahmedabad | NIMCJ MACJET Entrance Exam

Search This Blog