What is Broadcast Journalism and How Does It Work

Broadcast journalism is the field of news and journals that are "broadcast," that is, published via electrical technologies rather than traditional methods such as printed newspapers and posters. Broadcast methods include radio (through air, cable, and Internet), television (by air, cable, and Internet), and, more lately, the Internet in general. These types of media disseminate images (both static and moving), visual text, and/or audio.

Scripts for public speaking tend to be written differently than those for public reading. For example, the former is often less complex and more conversational. Radio and television are intended to be seen and heard sooner and more frequently than a daily or weekly newspaper. Broadcast "story" (articles) can be written in "packages," "readers," "voice-overs" (VO), and "sound on tape" (SOT).

A "sack" is a television term for an edited collection of video clips for a news story. Usually, a reporter narrates it. It's an audio-visual narrative with graphics and video effects. Before the package airs, the news anchor or presenter normally reads a "lead-in" (introduction) and may conclude the story with additional information termed a "tag."

A "reader" is an article that is read without any accompanying video or sound. An "over the shoulder Digital on-screen graphic" is sometimes included. A voice-over, sometimes known as a VO, is a video article that is narrated by the anchor. Sound on tape (SOT) is sound and/or video that is typically recorded in the field. Usually, it is an interview or "soundbite."

Why is Broadcast Journalism Important?

Broadcast journalism is the single most powerful effect in the increasing media globalization process, partially because, like cinema films, its visual aspect helps it to overcome language boundaries. So much so that viewers have the ability to engage in any television program and submit comments on Facebook and Twitter while watching TV. As a result, it is possible to say that television and the internet have begun to interact with one another.

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