NIMCJ Ahmedabad

Good communication skills are vital in any stream of students as they give them not only a great start in their career, but can also help them excel in their professional and personal life aspects. For mass communication students, it becomes essential to have great communication skills as their career will involve conveying a message effectively to a massive audience. This cannot be possible if your communication skill is weak or average. Major reasons to cultivate excellent communication skills if you are a mass communication student. 1. Spread the message After completing a mass communication and journalism degree, you can choose any career line that interests you the most as there are so many options to choose from. But, in any segment, you will need to convey a point whether directly like an RJ or a scriptwriter or indirectly like a film producer or event manager. If your communication skills are not up to the mark, you will not be able to spread the message to ...

Radio ads are as short as just 30 seconds and that also come in between interesting talks of RJs or rhythmic music beats. It would also have no visuals to engage the audience. This makes it difficult to grab attention and increase sales for your product. But, if the radio commercial writer can succeed in writing charismatic radio commercials, then they are likely to succeed in converting goals even by running 30 second long ads. Writing radio commercials is an art, but there are some tips that you can follow to create the real magic that you expect. 1. Define USP to Hone on It As you don’t have too much time, it is necessary to identify the USP of your product or offering to hone in on it. In case, if your product has more than one USP, then also you need to distinguish only one out of all that can touch your audience and use it in your radio commercial. 2. Highlight the Pain and Offering To hit the bull’s eye, you need to know the pain your audience might be facin...