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Popular Types of Mass Media

Mass media is a technology or medium that is used to reach the masses. Using written, broadcast, or oral means of media, masses can be reached. With increasing technology, more carriers on which the news or information can be disseminated are coming into the picture. This encourages many passionate students to enrol in the best mass media colleges in Gujarat.

If you, too, are thinking of joining a mass media college, you must know about major types of mass media.

1. Print Media

  • The most common type of mass media is print media. For ages, it has been in existence.
  • Some of the common examples of print media are:
  1. Newspapers
  2. Magazines
  3. Billboards
  4. Coupons
  5. Brochures
  6. Books
  7. Leaflets or pamphlets
  8. Journals
  9. And more
  • As print media uses written communication to disseminate information to the masses, the mass media college that takes courses on print journalism covers more on effective written communication, editing, publishing, and other skills.

2. Traditional Media

  • You can say this is one of the oldest types of mass media.
  • Usually, this form of mass media is used to transfer knowledge, ritual, religion, culture, etiquettes, etc. to the next generations.
  • People use different languages and forms as part of traditional media such as:
  1. Stories
  2. Dramas
  3. Regional songs and dance forms
  4. Public fairs
  5. And more

Interesting Isn’t it?

Continue reading from here: Popular Types of Mass Media

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