Advertisement in the Indian Market: Importance and Effective Techniques

In simple words, an advertisement is a form of promoting ideas, products, services, etc. Usually, various platforms for mass communication get used to getting more exposure to the ads. This is necessary to deliver better returns to the sponsors paying for the advertisements.

According to a leading advertising institute in India, advertisement holds significant importance in the Indian market to benefit businesses, consumers, and other aspects. Some of the facts shared by different mass communication colleges in Ahmedabad to prove the worth of advertisement are listed hereunder:

· To disseminate information

· To create demand

· To reduce cost related to the middlemen and other mediators

· To connect to the direct buyers

· To increase sales

· To build a stronger relationship with existing customers

· To build a known brand

· To reduce expenses

· To alert customers and target audiences about imitators

· And more

Advertising in India is an industry, which has also created several job opportunities for many people. This makes advertising important from an economic perspective as well.

Advertisement Techniques in the Indian Market:

The mass communication colleges in Ahmedabad, which cover various aspects related to mass communication for effective results, shared details about different advertising techniques. These techniques are tried and tested and have given impressive results.

We are covering some of the major advertisement techniques covered in each advertising institute in India:

1. Advertisement by Celebrities

· It is also known as endorsements.

· This type of ad features celebrities such as artists, athletes, sports people, and other famous personalities.

· A majority of people watching this form of ads often believe that the celebrity endorsing the product also uses the same product, which increases the sales.

Interesting isn't it?

Continue reading from here: Advertisement in the Indian Market: Importance and Effective Techniques

Comments

How Studio Lighting for Photography Helps

The quality of light, how it falls on your subject and the effect it produces are all determined by lighting. If you're not paying attention to this, you could be seriously missing out on the opportunity to create stunning images worthy of a magazine cover. Introduction to Photography Lighting Lighting is one of the most important, but least understood, concepts in photography. We'll demystify lighting and show you how to use it to create stunning photos. So whether you're just getting started in photography, or you've been shooting for years, this guide on lighting is sure to help you take your photos to the next level. 3 Types of Lighting in Photography The main and most significant topic to comprehend in the realm of photography is the type of lighting. It can have a big impact on the overall look and feel of your photos. 1. Natural Light The light that comes from the sun or from other sources like fireplaces and lamps is called natural light ....

What is Gonzo Journalism and How to Do It

Gonzo journalism is a unique type of reporting that relies on the reporter's own engagement in the topic. While traditional reporting relies on hard facts, gonzo journalism puts readers inside the writer's mind and feelings as the tale evolves. What Is Gonzo Journalism? Gonzo Journalism is a term one may have heard as a nod to the old journalistic style of counterculture. It is a type of journalism in which the author is the protagonist and the reporting on a story is done in the first person. The writer becomes a character in the story, depicting events via their own experiences and offering readers their version of the truth. Gonzo Journalism stories are frequently told via a societal and self-critical viewpoint, with little rewriting or editing. Because the personality of the piece and its subjective truth are more essential than the actual facts of the story in gonzo journalism, certain portions of the writing are frequently exaggerated or profane, while t...

Making a Career as a Voice-Over Artist in India

We are surrounded by different voices in our lives. When we are boarding a train or a metro to commute to work, or calling a helpline number, we hear certain pleasant and engaging 54 voices. These voices belong to voice over artists. A voice over artist or a voice over actor is a person who lends his/her voice to movies, commercials, audiobooks, television shows, documentaries, animations, and e-learning programs. A voice over is either done by dubbing a character like the one we see in movies that are translated to another language or by becoming the original voice of a character. A voice over actor associates his/her voice with a particular character. If you have an amazing voice, it is just the beginning of a prospective and bright career in voice over. Your lovely voice could help you earn a lot of money as a voice over artist. Prerequisites to Become a Voice Over Artist The main eligibility to become a voice over artist is a good and clear voice. Als...

NIMCJ Ahmedabad

Search This Blog