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What Makes Mass Communication Different

 Mass communication is also one of the forms of communication. However, the unique characteristics of mass communication make it stand out from all other types of communication. It is a very powerful form of communication. In this article, we will share major characteristics of mass communication, which make it different from all other communication types:



1. Diversified Audiences:

In mass communication, messages are conveyed to the masses. This message is conveyed to different types of audiences such as:

  • Spread-out Audiences: Mass communication audiences include people in multiple geographical areas within the same country or worldwide.
  • Massive Audiences: One of the characteristics of mass communication, which makes it different from others is it deals with massive audiences. It conveys a message to thousands or billions of people.
  • Anonymous Audiences: A message gets conveyed to a massive audience, which is unknown to the communicator.
  • Distinct Demographic: Mass communication communicates with audiences belong to different ages, genders, races, nationalities, etc.

2. Different Communication Mediums:

One of the characteristics of mass communication is it used two different mediums to communicate with mass audiences:

  1. Electronic media and
  2. Mechanical media

Some of the common media used in mass communication are:

  • Television
  • Newspaper
  • Radio
  • Leaflets
  • Movies
  • Posters
  • And more

Mass communication never includes one-on-one communication in any way.

Read to know more: What Makes Mass Communication Different

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