Mass communication is also one of the forms of communication. However, the unique characteristics of mass communication make it stand out from all other types of communication. It is a very powerful form of communication. In this article, we will share major characteristics of mass communication , which make it different from all other communication types: 1. Diversified Audiences: In mass communication, messages are conveyed to the masses. This message is conveyed to different types of audiences such as: Spread-out Audiences: Mass communication audiences include people in multiple geographical areas within the same country or worldwide. Massive Audiences: One of the characteristics of mass communication , which makes it different from others is it deals with massive audiences. It conveys a message to thousands or billions of people. Anonymous Audiences: A message gets conveyed to a massive audience, which is unknown to the communicato...
NIMCJ - National Institute of Mass Communication & Journalism, Ahmedabad the Mass Communication College in Ahmedabad providing specialization in Print, Electronic, Digital Media, Social Media, Advertising, Corporate Communication, Public Relation.