Skip to main content

What are the advantages of advertising in print media


Any idea when takes to the extreme bites itself. The Advertising institutes and its methodologies are not immune to that adage. People have been running with almost blindness to the new digital era for their advertising campaigns and there's nothing wrong with that. But what if we tell you that that's not the best way to get all the advantages of advertisement you can get.
 Better ROI, better conversions are derived when we use mix media in advertising. The old techniques were wise and they should not be forgotten, Print media has been the sole proprietor of branding for many centuries until the mobile phones came.
 It's time we stop and think for a while.
 In this article, we will discuss how Print Media can help you get the advantages of advertisement better.
1. Attention Span
Social media Giants hire attention engineers to make patrons stick the phone screen for a longer period of time, so we'll see more ads and thus with an increase in impressions they can profit more. Sadly, these attention engineers have reduced our attention power, studies say that small attention periods towards different kinds of stimulus depraves a person’s capacity for being attentive and also reduces the memory power. 
Read Full and Originally Published Blog at NIMCJ

Comments

Popular posts from this blog

Writing Techniques for Television and Radio News

The news written for television and radio is referred to as broadcast news. The reason is that the news gets broadcast. Unlike print media where consumers have a chance to read and digest news at their own pace, television and radio news get broadcast with industry standards. That is why writing a television or radio news story is different from print news writing. The students that learn journalism from a renowned mass communication college in Ahmedabad learn effective news writing techniques from experts. In this blog post, we will share some of the top tips for writing an effective television or radio news story. Write For The Ear The first thing that mass communication college in Ahmedabad focuses on while teaching broadcast news writing is to understand the true meaning of writing for ears. The television and radio news story broadcast will not give chance to read a sentence again or find the meaning of some words that are difficult to understand. Even in the te

How Studio Lighting for Photography Helps

The quality of light, how it falls on your subject and the effect it produces are all determined by lighting. If you're not paying attention to this, you could be seriously missing out on the opportunity to create stunning images worthy of a magazine cover. Introduction to Photography Lighting Lighting is one of the most important, but least understood, concepts in photography. We'll demystify lighting and show you how to use it to create stunning photos. So whether you're just getting started in photography, or you've been shooting for years, this guide on lighting is sure to help you take your photos to the next level. 3 Types of Lighting in Photography The main and most significant topic to comprehend in the realm of photography is the type of lighting. It can have a big impact on the overall look and feel of your photos. 1. Natural Light The light that comes from the sun or from other sources like fireplaces and lamps is called natural light .

Traditional Media vs. Social Media Similarities and Differences

  Traditional media and social media are not new terms for us. However, the question is: Do you really know the difference between both of these types of media? Well, some of you would say yes, why not! Traditional media means newspapers, magazines, radio, TV, etc. On the other hand, social media means social networking sites like Facebook, Instagram, LinkedIn, etc. However, the fact is different. The real meaning of social media can be understood only if you divide the word into two words: Social  implies people socializing with each other (professionally or personally) Media  implies a platform(s) on or using which people socialize. It means traditional media and modern media aka social networking sites, both can be considered as social media to some extent. However, each type of traditional media is not social media. To clear the confusion, we are articulating this blog on the topic of  traditional media vs. social media . Social media sites can be referred to as modern media. Howev