Any idea when takes to the extreme bites itself. The Advertising institutes and its methodologies are not immune to that adage. People have been running with almost blindness to the new digital era for their advertising campaigns and there's nothing wrong with that. But what if we tell you that that's not the best way to get all the advantages of advertisement you can get.
Better ROI, better conversions are derived when we use mix media in advertising. The old techniques were wise and they should not be forgotten, Print media has been the sole proprietor of branding for many centuries until the mobile phones came.
It's time we stop and think for a while.
In this article, we will discuss how Print Media can help you get the advantages of advertisement better.
1. Attention Span
Social media Giants hire attention engineers to make patrons stick the phone screen for a longer period of time, so we'll see more ads and thus with an increase in impressions they can profit more. Sadly, these attention engineers have reduced our attention power, studies say that small attention periods towards different kinds of stimulus depraves a person’s capacity for being attentive and also reduces the memory power.
Read Full and Originally Published Blog at NIMCJ
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