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What are the Effects of Technology on Mass Media?


There is a close association and relation between technology and mass media. With the development and progress in the fields of science and technologies, there has been a tremendous improvements in the manner in which one is able to communicate with the masses. In other words, there is a symbiotic relationship between mass media, technology and communication. It’s a three dimensional effect in the society.
Various fields in which the impact may be observed are:
  • Print Journalism
  • Public Relations
  • Corporate Communications
  • Writing Skills for various fields
  • Advertisements
  • Promotions and Branding
  • Marketing-both traditional and digital
  • Exhibitions, and Fairs
  • Social Media
  • Film Studies
These are some of the avenues which are closely working with the masses. One may not work in isolation with the mass communication without the presence of the technology. In the contemporary times, it has been observed that there is indeed the positive and significant impact of digital on mass media technology.
With the expansion and tremendous progress in the digital world, there are yet different kinds of improvements and developments in the SMART CITIES favouring the green worlds. Gone are the days, when the parents are guiding their children with their education and leisure time. Even the non-human animals are included under the term mass media. Thus, there are different kinds of inclusions being created and added to the circle of the mass communication. The technology is user-friendly by nature and encapsulated the lives of the masses.
The list of the green technologies may be showcased in the following manner:
  • Green Schools
  • Green Residential Complexes
  • Digitized house hold electronic and electric goods and items
  • Analysis for different kinds of data
  • Poll Opinions
  • Sentiments of the masses
  • Social inclusions on the media platforms across the world
  • Digitized Kitchens
  • Mall Culture and automated surroundings
  • Mobile games
  • Earthquake prone Buildings
  • Multiplex Culture in the metropolitan cities
  • Multiplex and Cinema Auditoriums
There are many other such examples.
The societies and world has shrunk in size and distances do not matter at all. With the presence of social media platforms, individuals are reaching out and helping each other towards helping and supporting in each and every manner. There is sustainable development which helps in living and creating an easy and comfortable ways of living in the society. Thus, one may conclude that there is an impact of technology on the mass communication and media.
NIMCJ — National Institute of Mass Communication & Journalism is the best Mass Communication and Journalism Institute in India and pioneer institute to introduce Radio journalism and Digital media in media academics in Gujarat. Founded by Gujarat University, NIMCJ offers a PG Diploma in Mass Communication and Journalism offers public relation courses and other journalism and its allied subjects.

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