Think about the last time you texted a friend, watched a news bulletin, or listened to a radio jingle on your morning commute. All of these are acts of communication. And yet, most of us never stop to think about how communication actually works. Communication is the backbone of human civilisation. From the earliest cave paintings to today's viral Instagram reels, every form of expression follows a process. It is a structured journey that a message takes from one person to another. For students of mass communication, journalism, advertising, and media studies, understanding this process is not just academic knowledge. It is the very foundation of your craft. Whether you are writing a news story, designing an ad campaign, or anchoring a live show, you are always working within the process of communication. Let's break down the entire process of communication in a simple, easy-to-understand way. We cover all elements, models, real-life examples from Indian media, and clear expl...
NIMCJ - National Institute of Mass Communication & Journalism, Ahmedabad the Mass Communication College in Ahmedabad providing specialization in Print, Electronic, Digital Media, Social Media, Advertising, Corporate Communication, Public Relation.