In journalism, not every story is about breaking news or immediate facts. Some stories go deeper - exploring people, emotions, events, or issues that matter to society. These stories are called feature stories, and the craft of writing them is known as feature writing. Whether you’re reading a heartwarming human-interest story, a celebrity profile, or a deep dive into an environmental issue, you’re experiencing the art of feature writing in journalism. Let’s understand what feature writing is, its types, importance, and how you can develop the skills needed to become a successful feature writer or journalist. What is Feature Writing? Feature writing is a style of journalism that goes beyond hard news to inform, entertain, or inspire readers. While news focuses on “what happened”, a feature story explores “why it happened” and “how it affects people.” It allows writers to use creativity, emotions, storytelling techniques, and human angles to engage readers. Unlike short, factual n...
NIMCJ - National Institute of Mass Communication & Journalism, Ahmedabad the Mass Communication College in Ahmedabad providing specialization in Print, Electronic, Digital Media, Social Media, Advertising, Corporate Communication, Public Relation.