Have you heard, “The first impression is the last impression”? That explains the Halo effect at its best. The halo effect is a human tendency of assuming and relating certain traits to the person based on the first impression. It means when you see a good looking woman, you connect some traits to her unlike relating traits to a woman with a messy appearance. The same applies to the social media halo effect. What is the Social Media Halo Effect? The social media halo effect is a kind of psychological marketing. It creates an impression about a person or brand on social media depending on the posts you publish, and the quality of graphics, video, and content. Depending on the first appearance, the social media users or followers make some assumptions and correlate some traits to the person or business. This can be positive marketing or negative marketing. Social Media Halo Effect Benefits Marketers Create a Professional Brand The social media ha...
NIMCJ - National Institute of Mass Communication & Journalism, Ahmedabad the Mass Communication College in Ahmedabad providing specialization in Print, Electronic, Digital Media, Social Media, Advertising, Corporate Communication, Public Relation.