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Showing posts from May, 2022

Social Media Halo Effect Benefits Marketers

 Have you heard, “The first impression is the last impression”? That explains the Halo effect at its best. The halo effect is a human tendency of assuming and relating certain traits to the person based on the first impression. It means when you see a good looking woman, you connect some traits to her unlike relating traits to a woman with a messy appearance. The same applies to the social media halo effect. What is the Social Media Halo Effect? The social media halo effect is a kind of psychological marketing. It creates an impression about a person or brand on social media depending on the posts you publish, and the quality of graphics, video, and content. Depending on the first appearance, the social media users or followers make some assumptions and correlate some traits to the person or business. This can be positive marketing or negative marketing. Social Media Halo Effect Benefits Marketers Create a Professional Brand The social media ha...

Agricultural Journalism – A Unique Career Option in India

When we speak about the media, specifically journalism, there are various career paths an individual can take. One of them is agricultural journalism. What is Agricultural Journalism? Agricultural journalism is a specialised area of study that covers a wide range of subjects related to agricultural research, food, fodder, processing, nutrition, marketing, health, and consumption of agricultural products. Just like other traditional courses, agricultural journalists receive professional training, so that they understand the agricultural system thoroughly. It is a great career option for students who like outdoor work, enjoy interacting with people, and have strong communication skills. Agricultural journalism is a career which offers a plethora of options. An agricultural journalist can pursue a career as a news writer, editor, news reporter, technical writer, and others. He/she can have career opportunities in newspapers, magazines, government agencies, ra...