Print media is a form of media that uses physically printed material to convey a message. Print media advertising is a sort of advertising which uses print media for marketing. As everyone knows, the internet is taking over all other modes of communication. Thus, internet marketing, also known as digital marketing, is taking over all other forms of advertising, including print media advertising. However, it is not dead yet! There is, still, a gigantic segment of the audience which uses print media and to target those print media advertising is way more effective than digital marketing. In fact, modern-day print journalism institutes help students learn the power of print media along with the top ways of using this medium to reach targeted audiences more effectively. To use this medium of marketing, you need to understand various facets. I will cover one of the most important facets: different types of print advertising. What are the Majorly used Print Media for Advertisi...
NIMCJ - National Institute of Mass Communication & Journalism, Ahmedabad the Mass Communication College in Ahmedabad providing specialization in Print, Electronic, Digital Media, Social Media, Advertising, Corporate Communication, Public Relation.