NIMCJ Ahmedabad

The media and its influential effect on the masses have increased exponentially in the past five decades. Initially, the news and media channels were limited to the telegraph. The technological inventions then found many channels to spread the news to the masses such as the  radio , newspapers, magazines, television, websites, and now mobile applications as well. The mass media have become an inseparable part of society and the lives of citizens and that’s why it is necessary to understand the  mass media influence  on people. From economy to entertainment and from politics to beauty, everything is now influenced by mass media. WHAT IS MASS MEDIA INFLUENCE? As per the media psychology, the effect of mass media on the actions, manner, and contemplation of individuals and audiences is called  mass media influence .This influence can be negative or positive. The negative effects of  mass media on society  can lead people towards poverty, crime, n...

This is a new wave in the journalism industry. The citizens work to gather, analyze, disseminate, and report the news. The citizens play an active role in journalism outside traditional media  journalism institutes.  It often fills in the gap created due to shortcomings in the media and news industry.  Citizen journalism  is also known by different names such as democratic journalism, guerrilla journalism, public journalism, participatory journalism, etc. Anyone can take on this job without any formal training or course persuasion from any  journalism institute .  The  citizen journalism  activities are popular all across the world and you often see the reporting from these unconventional journalists in the print news media, television, and even on the internet news channels. The popularity of this field has attracted many people to be part of it. Thus, it becomes vital to know about the top benefits of this citizen journalism field. Top...