Yellow Journalism is a way of publishing news in such a format that it attracts a good number of readers with an aim to increase the circulation of the newspaper. This is a kind of journalism wherein the news is published without any proof. The main aim of Yellow Journalism is to gather the attention of people in society. Origin of the word/ History behind the origin: It is said that the term Yellow Journalism was first used by Erwin Wardman. He used this term to refer to the war that took place between the New York World and New York Journal. Some also argue that the term was originated from a comic strip that is believed to be published in the New York World. According to them, the main character of the comic strip used to wear a yellow-coloured shirt, hence the name Yellow Journalism. Read to know more: Yellow Journalism
NIMCJ - National Institute of Mass Communication & Journalism, Ahmedabad the Mass Communication College in Ahmedabad providing specialization in Print, Electronic, Digital Media, Social Media, Advertising, Corporate Communication, Public Relation.